It is more than clear that the quarantine has changed many aspects of life as we knew it before. The most curious change that could be witnessed is how clothing has been redefined and how comfortable pajamas have become a daily staple for people.
At first, from the comfort of home, many have chosen to set aside more formal clothing and have decided to say goodbye to jewelry, makeup, ties, and more. And indeed, in general, everyone has succumbed to more comfy clothing; even some, for the sake of protocol, maintain the custom of dressing formally, but only from the waist up.
When it comes to getting dressed, there have been many options and alternatives, but one thing that is a fact is that the quarantine has radically changed the way people dress in their day-to-day lives, whether for work, going out, or hanging out at home.
The biggest side effect of being at home for so long is that pajamas have made their way into trends. Beyond their practical use and the impact seen recently, a glimpse of what pajamas could be in the fashion world was witnessed several years ago when Prada launched a more glamorous version with feathers in its spring/summer collection in 2017.
Following this event, they have established themselves as one of the formulas of the industry during fashion week, and even some brands like Sleeper have the more luxurious versions of pajamas.
And with this we come to a knit, there are countless sets of pajama-inspired outfits or the same pajamas per se and they have become an important piece of the wardrobe, not necessarily for sleeping. With the partial freedom that has been seen around the world, pajamas have transformed and have hit the streets paired with good shoes and accessories, for both women and men.
Comfortable Pajamas Take Over the Streets
People definitely want looser pants and not so tight at the waist, just as they want more soft oversized shirts or those who are more daring want to opt for printed sets that do not cling to the figure and go well with some nice sandals.
It is no surprise to anyone that how we live impacts how we dress, and the new habits imposed by the pandemic have a clear reflection in fashion. Thus, brands have also adapted to what consumers want, eager to feel more comfortable, look more casual, and wanting to experiment when going out.
Therefore, in both physical and digital storefronts, the change is noticeable and has reinforced their range of comfortable clothing and pajamas; whether by launching new products, promoting new sets, or creating a new specific and highlighted segment.
If we talk about brands that have adapted and continue to reinforce the use of pajamas outside the home, we can see brands like Zara with its new segment on the web: "New Comfort", Mango with its comfy collection, Bershka with its "Bcomfy", or Woman Secret with "The Pajama Society".
Pajamas to Feel Comfortable, Even on the Street
Taking care of the body and personal appearance is one of the main steps to feeling good about oneself, but also wearing comfortable clothing and footwear that facilitate movement for daily activities.
Yes, dressing elegantly is socially accepted everywhere, and who knows, many people may genuinely feel comfortable with it, but many of these outfits are made with textiles that hardly adapt to people and their environment, such as a good pair of pajamas.
Therefore, it is advisable to wear clothing that avoids the use of Velcro fasteners, rubber bands, elastic that tightens the figure, or heavy fabrics. At least for men, one of the biggest challenges is wearing suits with ties, so it wouldn't hurt to free oneself from them and opt for cotton pants and combine them with a softer flannel or a polo in a more subdued color.
While it is important to remember that the first impression depends solely on how one is dressed and that it speaks a lot about how a person is in a superficial way, comfort should always be a priority. The redefinition of comfortable clothing and pajamas has promoted the idea that less is more and that one can easily go out combining a good pair of oversized checkered pants or joggers with a more eye-catching hoodie.
Make Yourself Comfortable to Live
The radical change in the fashion world affects even the smallest brands that sought to adapt to survive and not fall behind in the industry. Since the beginning of the state of alarm, or a little further back, brands realized the change and began to see this as a new way to connect with consumers on a theme as intimate as pajamas.
Here, it was where they relied the most on the analytics generated by the sales of their businesses and refined their tasks by studying those purchases, mainly online. It is also worth noting that the development of digitalization made a huge leap, making it easier for companies to reinvent themselves based on what consumers demand.
The bet on comfort, combined with digitalization, could be yielding positive results. It is a reality that brands have had to adapt to the current circumstances of the consumer in a somewhat aggressive manner, but by offering the best of themselves.
Therefore, in recent months, much more sporty or directly comfy and unisex collections with more prominent details have been launched. With the radical changes that have been observed, brands need to be much more agile and provide consumers with what suits them best, but without neglecting their innovation, so that they feel more comfortable, unique, and that they are living better by having a more conscious and personal consumption.
Did the clothing we knew change forever?
Fashion reinvents and redefines itself every day, since time immemorial. But this time, we are likely to see one of the most radical changes, both at home and on the street.
It is a reality that a peculiar dress code is being imposed that can easily be combined with what was already known, because although people have opted one hundred percent for comfortable clothing, they are still interested in preserving the use of conventional clothing.
So did the clothing we knew change forever? Have they taken over the runways, the house, and now, the streets? The answer is yes and no, for now we are seeing an experimental change and new concepts in men's and women's clothing, breaking those paradigms that were rooted in society.
In this sense, it is considered that flexibility and the ability to adapt to each situation is the winning bet, both for individuals and for companies. Yes, it is also very important to feel comfortable, but one must never forget the image, as mentioned earlier, it says a lot about people.
Don't hesitate and visit our website El Búho Nocturno, and find your ideal pajamas.