Suddenly, the pajamas were full and the social networks and lives of everyone in the world were full. I even started to master the daily conversations between families and friends during this pandemic time. Filling shopping catalogs, clothing catalogs, daily items; including Christmas catalogs. Some made its use something unavoidable. The pajamas are living their best moment of life, in quarantine in all corners of the planet.
After this exhausting, impossible, improbable year, why not give this garment a chance, in addition to wearing it to sleep? Pajamas are a step beyond athleisure and loungewear. Nor are they, as much a symbol of abandoning the farce of responsible adulthood as surrendering to confinement. They are great and comforting clothes.
An increase in covid-19 cases, a second lockdown, winter, summer, and holidays have brought us to this moment, the opportunity to remain wrapped in cotton poplin and buttery knit fabrics or in a luxurious silk garment.
Most of the big people in pajamas since the end of 2019 have discovered that sleepwear has another functionality in addition to that. A couple of years later, this garment still maintains its moment at the top, even in some cases variations have been included in the men's pajamas, which have made it more attractive and destroyed that myth of having You have to be an old man to use them. New but classic versions feature a buttoned jacket with collar and trim, pants with an elastic waist, both made of soft jersey or silk, wool or satin.
The truth is that nothing has driven the use of this garment as a serious replacement option for standard clothing at home more than confinement to homes. So far, pajama sales have soared more than 300 percent in the last year and a half; at least in Europe. In many ways, the virus has forced many to look inward; The positive side is a change of time, a gift of time that many have greatly valued and made the most of.
It has made many understand, based on that introspection, the need to have quality time, and one of the most valued factors in that quality time is the comfort of the attire that offers greater security and privacy in the home. That's where pajamas come into play.
Difficult times call for soft clothing; That's why you could say that it is the time and the moment for the Pajama Look. These are times to invest more in the home and in what is used as attire there. If you are indoors all day, the value of what you wear as an outfit changes, as does its importance.
Rise of Luxury Pajamas
And, then, the rise of luxury pajamas has also appeared, and for those people who are lucky enough to be able to afford them and work from home; They are fortunate to use this term as something relative, in a year in which everything is relative.
It is well known, the opinion of a huge mass of people who affirm that no one needs pajamas. Just a worn-out t-shirt, old socks, a good blanket, and that's it, that's enough. But if the same analogy applies, then no one needs jewelry either. Pajamas are about comfort and desire. They offer the gift of appearing much more comfortable and homely than you actually are today. This current situation may have been an emotional disaster for many, but at least pajamas have matched millions.
Sleepwear, along with sweatshirts, sweatpants, socks, and other items collectively considered comfort clothing, is projected to make up nearly a third of all clothing sales in 2020. Clothing websites have added keywords like “ cozy and comfort'”, in their sales scripts. It's about selling warmth and togetherness.
During the holidays, many of the pajamas purchased were, are and will be red. The vast majority of sales are influenced and driven by the need to share family photos in matching Christmas sleepwear on social media, in the absence of being able to gather with other family members due to pandemic restrictions.
To this trend, we must add the strategies of including YouTube music videos, which ingeniously devised a way to quadruple sales of clothing that traditionally has a ridiculously short useful life.
Pajamas can be trendy at any given time, they can even become fashionable, which is part of their appeal. At a time when many have avoided the formality of everyday clothes, and although many still wear them, despite working from home, pajamas become the best ally to preserve that formality and comfort, based on the infinite variety of styles that exist. “In essence, there is something for all tastes.
"Regarding the designs, it is a standard. At the end of the day, the human silhouette does not change. This category of textile product becomes easier to design, offering products of optimal and appreciated quality, to the knit of reaching their customization. In short, aesthetics continues to win. The change in the design of pajamas is so solid and strong that the addition of elements outside of the classic in any of the pieces (jacket or pants) represents a pleasant innovation."
Pajamas are another gift to the Western world from the East. Coming from India and adopted by almost the entire world thanks to the British, it is a reality that they came to this side of the world to stay, and today they are stronger and more present than ever.
Pajamas are such noble garments that offer the opportunity to dress daily without causing the loss of order in clothing and comfort for doing home or office activities, which are now done from home. They are popular as gifts because it is not necessary to know the recipient's exact measurements. They're the antithesis of skinny jeans, looking pretty much the same on everyone.
On the other hand, it also brings a wave of change in fabrics and prints, allowing anyone who wishes to go outside of the traditional. Often the wilder and more extravagant the better, surprisingly they are the ones that are in greatest demand. They have a docile cut, often an expressive pattern. In times as liberal as these, people wear prints that were once considered whimsical, but that express the feelings and emotions of a generation that feels stronger every day.
Being at home, whether for the holidays or every day, as this pandemic has made it so, on the one hand has been a blessing thanks to pyjamas. It has allowed many people to find moments of introspection and finding their own homes, embracing life with simplicity, returning to the origins of simplicity and joy of sharing with close friends and dear family in hard times.
If you visit our website El Búho Nocturno, you will find the pajamas that suit your tastes and needs.