There is no doubt that COVID-19 transformed the way people work, socialize and learn in a short time. This ongoing modern plague could also shape fashion trends for years to come.
In a short time, COVID-19 transformed the way people work, socialize, educate their children, and more. Past global calamities have changed cultural attitudes and fashion trends for decades. With this modern plague going on, it could also shape clothing trends in the future. So what will be the new ways to go to work after a year of Zoom calls and wearing pajamas as business casual wear?
Fashion In Times Of COVID-19
Historically, people update their wardrobes throughout the year, buying new clothes seasonally and sometimes impulsively. However, amid the shift to remote work and COVID-19 public restrictions, non-traditional retail purchases plummeted, but many clothing retailers grew and expanded.
It is a widespread feeling that trends will continue in terms of what has been considered comfortable everyday clothing today and in everyday life, whether working remotely or in the office. This was the trend before the pandemic, and in some latitudes it continues to be the case. Pajamas influenced both men's and women's clothing.
In the last year, remote work became widespread and widespread in such a way that it was considered “the new normal.” Although many companies have considered the transition after the pandemic, and although they have created a hybrid for workers with the option of working from home.
Dressed for Success on Zoom
Round-the-clock video calls have replaced in-person conferences for many remote professionals. Needless to say, dressing for Zoom success requires comparatively fewer fashion-centric considerations than simply putting on your favorite pajamas. During the shift to remote work, appealing to the camera aesthetic could play a role in short-term fashion choices, including our signature item of clothing, the pajamas.
The near future will be affected by brands looking at how they can appeal to consumers working from home, such as neckline accents and bright colors that can be captured on camera. Most people did not wear pajamas, but it could be said that one of the positive effects that this pandemic has left worldwide has been the growth in their use, strong> not only in quantity, but in creating real awareness of its existence and versatility as an ideal piece of clothing for rest and also for comfortable work from home, of course under special circumstances such as COVID-19.
Over the past 12 months, many people have added some new pieces, limiting and eliminating old pieces from the wardrobe. As companies begin bringing employees back to the traditional in-person office, the comforts of home could come to the workplace in some form; It is not a fact, but it could happen that some companies allow the use of pajamas in their facilities.
You might believe that most people will want to be comfortable or need to find clothes that fit them because of the weight they have gained from staying home. Fabrics play an important role in comfort and fit, and I believe this trend will continue as an option and direction for brands to offer customers. In this sense, pajamas could perfectly fit this trend, which in some way would influence maintaining the performance of workers in this process of post-pandemic reintegration into the workplace.
Historical Perspective and "New Normalities"
The ongoing coronavirus pandemic may be unprecedented in recent history, but global calamities are not uncommon and other disruptions have left lasting impressions on fashion and cultural mores. For example, after World War II and the rationing of basic supplies, such as fuel, sugar and flour.
Skirts were full and femininity returned as a trend after the workforce became more feminine for the war effort. These are two major trends that affected fashion after the war and continued through the 1950s.
The lasting impact of the coronavirus pandemic on fashion trends and office wardrobe expectations remains to be seen. Beyond the workplace and Zoom rooms, the shift to large-scale remote work could change people's forward-thinking approach to outings and social gatherings, including pajamas in those plans.
It could affect the way you look, like “dressing up” for outdoor activities or going to work. Some feel like they would like to add more excitement to the way they dress outside the home. Others feel that comfort has become a lifestyle, and the consumer will find ways to be comfortable in public.
The truth is that it is a fact that, after months of working in pajamas, several companies are canceling the great remote work experiment and dragging employees back to the office. Some don't plan to adhere to the strict dress code common in the new post-pandemic office era, or anything like that. It is both protest and practicality.
In any case, after employees have experienced the tasty liberation that is "working in nightwear," it's hard to imagine returning again to the rigidity of tight suits and tedious uniforms.
As much as it may not be the general taste to admit it, many have accumulated a few extra pandemic kilos, in the midst of a lost year of quarantine and hibernation. In general, most people's clothes don't fit well in the above sizes, and they could certainly use a little time to readjust socially and professionally after a year of videos and Zoom meetings to improve their appearance. .
The “new normal,” as this ever-changing current reality is commonly known, involves the end of a previous standard. It will take a while for office workers to assimilate back into corporate nature after a year of improvisation and haphazardness. In the meantime, perhaps companies can try something new when it comes to internal dress code expectations.
Perhaps the free use of pajamas can be considered, or perhaps a specific day of the week can be authorized to be able to wear them. At the end of the day, during the quarantine many workers maintained their performance based on the comfort and confidence that being able to perform their duties in a safe, authentic and without much rigidity environment gave them, without a doubt a great contribution of the pajamas.
On our website El Búho Nocturno, you will always find the pajamas that best suit your needs.