In the highly competitive e-commerce sector, growth and the future must be an absolute priority. Companies that offer their products online, from the smallest item to men's pajamas; must constantly be aware of ways to keep their brand and products in front of their customers' eyes. One of the best ways to do this is simply to stay alert and updated with e-commerce trends.
Trends in the e-commerce industry arise from various considerations related to how customers shop and online sales; additionally, what they buy and how they respond to the marketing tactics employed by companies. In the last decade, many new trends with influence have emerged.
Currently, there are some important trends in e-commerce that every online entrepreneur should know. These include:
Google, An Online Marketplace
Most customers arrive at the desired website through organic searches from this well-known search engine that offers an immense variety of stores. Therefore, to ensure that products reach more customers, the use of this valuable tool must be optimized. This is an extremely powerful sales channel.
The integration of the search engine with the Google Shopping e-commerce platform will create a product listing ad. This is great news for e-commerce stores that sell specialized products, such as men's pajamas.
Purchases Through Social Media
Many social channels are becoming a sort of mini search engines of their own, like mobile shopping. Many platforms make it very easy to market items, such as men's pajamas, and sell directly through their social pages, these days with integrated links built in.
This means that customers can click on the pajama sets of their choice within a post and be directed straight to the page of the selected brand, making it much easier to drive impulse purchases through online advertising.
AR and VR, a Common Denominator
One of the biggest challenges that online stores have always faced is the fact that their customers cannot see the product before buying it. This makes it difficult to sell items like clothing, furniture, and other accessories that people want to see before purchasing.
AR (augmented reality) and VR (virtual reality), by their initials in English; are helping to solve this problem by allowing customers to try products virtually without physically touching them. E-commerce stores should take note of the ways technology is revolutionizing the customer experience and consider investing in these digital systems.
Customized Products, a Great Success
Customization will go to the next level with fully personalized products for the individual. Many online stores leverage interactive content to create completely personalized products that fit the needs or preferences of each individual. It could be said that men's pajamas fall within the ideal product category for this innovation.
Transparency and Customer Service
The proliferation of chatbots with artificial intelligence technology means that almost all websites can quickly answer questions and provide support at any time of the day. These chatbots are excellent for social media. This level of customer service, both instant and engaging, creates new expectations in the minds of consumers.
Buyers now want to see where their product comes from and how it is made, with an emphasis on sustainability, fair working conditions, zero testing, and other ethical causes. Some companies even send videos of the packaging process to consumers to build this additional level of connection and trust.
Optimizing Supply Chains
With free shipping policies already implemented, many retailers in the pajama sector looking towards the 2020s are exploring new ways to optimize supply chains. Pajama brands are increasingly investing money in their global and local supply chains, creating renewed speed and efficiency for the convenience of their customers. High-cost, low-efficiency shipping policies have no place in an increasingly competitive market. Retailers across the industry must learn to compete by leveraging their advantages.
Although trends inherently come and go, future pajama design and creation companies must pay attention to those companies and brands that have a significant impact on customer experience and interactions. While these trends may change and evolve over time, many online stores are achieving incredible returns by capitalizing on them.
The Future of Online Shopping
How e-commerce trends are shaping retail, primarily due to the spread of Internet access, is truly astonishing. The retail playing field has been leveled, making it easier for individuals and businesses to sell products without geographical limitations.
In 2018, for example, e-commerce sales in the U.S. grew by 15% and accounted for 14.3% of total retail sales, according to a study conducted. The growth of e-commerce has not only changed the way customers shop but also their expectations regarding how brands approach customer service, personalize communications, and provide options to customers.
The future of e-commerce depends on expert professionals who are capable of creating a personalized and engaging online shopping experience for consumers.
Trends in E-Commerce
Retail e-commerce revenues will grow to $4.88 trillion in 2021, according to Statista (global statistics portal for market data).
As retailers adapt to this surge in digital sales, online marketplaces are changing the way customers shop. Amazon alone accounts for 40% of online retail and 43% of e-commerce profits last year.
To capitalize on the opportunities presented by e-commerce, business professionals must be well-versed in the latest technologies and trends, including the following:
The Data and Analysis
Online stores may not have salespeople or fitting rooms, but they can recommend products based on customers' interests, style options, and preferences by using data. The future of online shopping relies on capturing patterns of buying behavior. This allows the brand to create strategic pricing, advertising, and cross-promotions both individually and based on generalized trends.
For example, a brand can post ads on social media during peak shopping hours, promote items that are often bought together, or show an ad for a specific item that a consumer has viewed before.
In the world of e-commerce, shoppers need a more personalized experience. In fact, when online stores personalize the experience, 87% of shoppers say they tend to buy more. The important thing is that you can have access to and choose the perfect pajama.
With all this and as we wish for you to enjoy your pajamas, we encourage you to visit our website El Búho Nocturno where you will find the ideal pajamas to be at home, sleep, and feel good.